postheadericon Management Team



Loren Freid
Executive Director

In June of 2008, Loren Freid entered a new and exciting phase of his professional life by becoming the Executive Director of the Alzheimer Society of York Region (AS York Region). Through his entrepreneurial approach to charitable activities and focus on building relationships Loren quickly seized new opportunities to expand services across the Region. He also implemented a new organizational structure designed to increase staff engagement, strengthen the organization’s ability to deliver existing services and to support new program initiatives. 

Loren is currently directing his energies and attention at positioning the AS York Region to address the anticipated escalating growth of Alzheimer’s disease and related dementias over the next ten years in his Region.  
Prior to joining the Alzheimer Society of York Region, Loren dedicated over twenty years to alleviating hunger and poverty in Toronto as the founding Executive Director of the North York Harvest Food Bank (NYHFB). Under Loren’s guidance, the NYHFB was one of Toronto’s largest emergency food distribution organizations, a central voice advocating for change on issues affecting food bank use, a leader in developing innovative and respectful ways for clients to access culturally appropriate and personally acceptable food and an organization that had, at its operating core, a diverse and sophisticated fundraising program.      
Loren’s citations for his work include “Community Service Organization of the Year” (2005 and 2007 nominations) and a listing as the only community service representative in the “Business Class of 2000”, from the North York Chamber of Commerce.  
Loren holds an Honours B.A. in Political Science and History from the University of Toronto and a Certificate in Classical Animation from Sheridan College, a leading-edge educator in the field. He was born and raised in Toronto and now lives in Richmond Hill with his wife and daughter.



Andrea Ubell, MSW RSW
Senior Manager of Programs & Client Services

Andrea Ubell is the Senior Manager, Programs and Client Services at the Alzheimer Society of York Region, where she is responsible for supervision of the Caregiver Support & Education program and the D.A.Y. Centre programs.  With her strong background in clinical social work, Andrea has been supporting families and individuals living with Alzheimer’s disease or other dementias in York Region since 1992 through supportive counseling, support group facilitation, and education groups.  She has worked closely with the families to help them navigate through the disease process by advocating for services, linking to resources and assessing for respite day program services.  Her passion and commitment to easing the burden of Alzheimer's disease for those affected has earned her a number of awards.  Andrea knows well what the families she services are coping with as her family has also been affected by Alzheimer’s disease. 

Andrea has a Master of Social Work degree from Wilfred Laurier University, a Bachelor of Arts degree from Carleton University and post graduate certificates in gerontology and human services management. Andrea is also a member of the Canadian Progress Club, York Region Women and volunteers for various community organizations.


Lynn's Picture

Lynn Conforti, CFRE
Manager of Fund Development

Lynn began her career in the financial services industry with the TD bank and Midland Walwyn/Merrill Lynch. In 2000, Lynn made the switch to the non-profit sector and since that time she has gained experience in raising funds using a variety of fundraising vehicles including annual giving campaigns, major gifts and planned giving for the Juvenile Diabetes Research Foundation and DeafBlind Ontario Services.

Lynn became a Certified Fund Raising Executive (CFRE) in June 2009. By achieving her CFRE, Lynn has confirmed her proficiency and knowledge in the field of philanthropic fundraising.
Lynn has been a resident of Newmarket for more than 15 years and finds it a great community for raising a family.


Janice Janice Clarke
Manager of Finance & Administration

Janice Clarke started with the Alzheimer Society of York Region in April 2003 as the Finance Administrator. She has been responsible for day to day financial activities and has recently been appointed the role of Manager of Finance and Administration. As the Manager of Finance and Administration, Janice has a broader financial responsibility as well as managing the Administration team.

Janice has an Honours diploma in Accounting from the Toronto School of Business. She has recently received a certificate in Management for Human Services from TAPE Educational Services. Janice lives in Beeton with her husband and four children.




Mary Squires
Manager, D.A.Y. Centre Newmarket

Mary Squires is a Program Manager for the Alzheimer Society of York Region, the Newmarket D.A.Y. Centre. Mary started working for this agency in November 1987. Mary is responsible for program development, co-ordination, implementation and evaluation. She provides leadership, direction and supervision for Program staff, clients, students and Volunteers. She has been co-coordinating the Volunteer and Student Program for the past 12 years at the Newmarket location. She is a Field Supervisor/ Practicum Supervisor for Various Colleges, York University and York Region Board of Education.

She is a graduate of the Gerontology-Multidiscipline Program and the Activation Techniques in Gerontology Program, both from Humber College. She is also a graduate from Seneca College/Ontario Development Management Program- Business Management Program. Mary is also a Certified Dementia Care Mapper.
Mary was born and raised on a small island off the coast of Newfoundland and now lives in Sharon with her husband and daughter.



Darlene Matte
Manager, D.A.Y. Centre Thornhill

Darlene Matte is a Program Manager at the Alzheimer Society of York Region, the Thornhill D.A.Y. Centre.  She is responsible for the planning, implementing and adjusting of individual and group activities, as well as supervising the activities of program workers, volunteers and is the Field Supervisor for various colleges, York University and Ryerson University.

Darlene has fourteen years experience in Activation in Long Term Care and has worked for the Alzheimer Society for the past 10 years.  Darlene has a certificate in Activation/Gerontology from Centennial College as well as a Certificate in Dementia Care Mapping.



Franca Contardo
Part-time Manager, D.A.Y. Centre Whitchurch-Stouffville

Franca Contardo is a Part-time Program Manager at the Alzheimer Society of York Region, the Stouffville D.A.Y. Program. She is responsible for the planning, implementing and adjusting of individual and group activities, as well as supervising the activities of program workers and volunteers. Franca began working for the Alzheimer Society in 1998 at the Thornhill D.A.Y. program. Franca has a diploma in Social Service work/Gerontology from Seneca College as well as a B.A. in Sociology from York University.

Franca lives in Newmarket with her husband and two young daughters.


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